Tara is a 40-year-old
business entrepreneur in the makeup industry with a law degree from Lagos State
University. She is the founder and CEO of House of Tara International – a
pioneer makeup service provider in Nigeria which includes a range of beauty products
such as the Tara Orekelewa beauty range, Inspired Perfume and the H.I.P beauty
range. In 1999, she launched the first bridal directory in Nigeria and in 2004
launched the first makeup school in Nigeria.
Tara Fela Durotoye is a
mentor to thousands of young women across Africa, a graduate of the Stanford
SEED Transformation Program and was listed as one of 20 Young Power Women in
Africa by Forbes in 2013. The World Economic Forum also named her as a Young
Global Leader. She is the recipient of several awards including the City People
2006 Award for Excellence in the Beauty Sector and the 1st Lady award for women
empowerment amongst others.
The House of Tara
International under the leadership of Tara Fela Durotoye has also been honoured
with several awards including the Entrepreneur of the Year award and the Africa
SME Award in South Africa in 2007. She is currently working on her book, How to Turn Your Hobby into a Thriving
Business.
